A Guide to Logo Colors
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. Combined with other colors, they are very powerful.